Shaping Sustainable Markets (SSM) is a programme of research and analysis with a practical focus. The programme aims to explore and improve the impact of many kinds of market governance mechanisms on sustainable development. It also analyses the potential of 'innovative' mechanisms that have yet to be implemented – providing new ideas for 'shaping' markets.
A market governance mechanism (MGM) is a set of formal or informal rules consciously designed to change behaviour – of individuals, businesses, organisations or governments – to influence how markets work and their outcomes. Ultimately, the SSM project will inform the future use, design and implementation of MGMs to improve their contribution to sustainable development, as well as proposing the use of new mechanisms.