Markets working to support sustainable development


Fair Wild is a certification option for sustainably collected wild plants, fungi and lichen species across the world. It includes criteria for ecological sustainability as well as aspects of fair trade and social sustainability.

Guided by 11 principles:

  • Maintaining wild plant resources
  • Preventing negative environmental impacts
  • Complying with laws, regulations and agreements
  • Respecting customary rights and benefit-sharing
  • Promoting fair contractual relationships between operator and collectors
  • Limiting participation of children in wild-collection activities
  • Ensuring benefits for collectors and their communities
  • Ensuring fair working conditions for all workers of wild-collection operations
  • Applying responsible management practices
  • Applying responsible business practices
  • Promoting buyer commitment

In addition, noting the relevance of wild collection to extinction of species, there are indicators for high risk species and collecion situations.

FairWild certified products display a label that confirms compliance with the standards therefore allowing consumers a choice within the marketplace.

Market coverage: 

There are 6 Fairwild certified projects and a further 16 Fairwild implementation projects. Currently 9 companies produce and sell Fairwild certified products. Details are available through the links provided below.

Background information: 

The Fair Wild Foundation was formed in 2008, however the scheme has earlier origins. Building on the International Standard for Sustainable Wild Collection of Medicinal and Aromatic Plants (ISSC-MAP), the Fair Wild certification incorporates aspects of Fairtrade and ILO standards. Major partners include TRAFFIC and IUCN, and the FairWild Foundation and the initiative should be seen within the larger regulatory environment of compliance with principles of the CBD and CITES.

Designed to fill a gap in the certification market as most other schemes focus on cultivated plants and are unsuitable for wild collected species.

Funding source: 

Partners: Swiss Import Promotion Programme (SIPPO), Forum Essenzia (a non-profit association for the promotion, protection and dissemination of aroma therapy, aroma and flavor maintenance culture), International Union for Conservation of Nature (IUCN), TRAFFIC, ProFound – Advisers in Development, WWF. Companies: Traditional Medicinals, W Kündig & CIE AG.

Notable information: 

The attention to wild collected products is important and this represents a certification scheme specifically designed for the challenges of sustainable wild collection.

The potential regulatory role that the ecological component of the Standard could play for national and international policy making and implementation is of particular note.